strategy là gì

From Wikipedia, the không tính tiền encyclopedia

Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship"[1]) is a general plan vĩ đại achieve one or more long-term or overall goals under conditions of uncertainty.[2] In the sense of the "art of the general", which included several subsets of skills including military tactics, siegecraft, logistics etc., the term came into use in the 6th century C.E. in Eastern Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word "strategy" came vĩ đại denote "a comprehensive way vĩ đại try vĩ đại pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact.[3]

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Strategy is important because the resources available vĩ đại achieve goals are usually limited. Strategy generally involves setting goals and priorities, determining actions vĩ đại achieve the goals, and mobilizing resources vĩ đại execute the actions.[4] A strategy describes how the ends (goals) will be achieved by the means (resources).[5] Strategy can be intended or can emerge as a pattern of activity as the organization adapts vĩ đại its environment or competes.[4] It involves activities such as strategic planning and strategic thinking.[6]

Henry Mintzberg from McGill University defined strategy as a pattern in a stream of decisions vĩ đại contrast with a view of strategy as planning,[7] while Henrik von Scheel defines the essence of strategy as the activities vĩ đại deliver a unique mix of value – choosing vĩ đại perform activities differently or vĩ đại perform different activities kêu ca rivals.[8] while Max McKeown (2011) argues that "strategy is about shaping the future" and is the human attempt vĩ đại get vĩ đại "desirable ends with available means". Vladimir Kvint defines strategy as "a system of finding, formulating, and developing a doctrine that will ensure long-term success if followed faithfully."[9] Complexity theorists define strategy as the unfolding of the internal and external aspects of the organization that results in actions in a socio-economic context.[10][11][12]


Professor Richard Phường. Rumelt described strategy as a type of problem solving in 2011. He wrote that good strategy has an underlying structure he called a kernel. The kernel has three parts: 1) A diagnosis that defines or explains the nature of the challenge; 2) A guiding policy for dealing with the challenge; and 3) Coherent actions designed vĩ đại carry out the guiding policy.[13] President Kennedy illustrated these three elements of strategy in his Cuban Missile Crisis Address vĩ đại the Nation of 22 October 1962:

  1. Diagnosis: "This Government, as promised, has maintained the closest surveillance of the Soviet military buildup on the island of Cuba. Within the past week, unmistakable evidence has established the fact that a series of offensive missile sites are now in preparation on that imprisoned island. The purpose of these bases can be none other kêu ca vĩ đại provide a nuclear strike capability against the Western Hemisphere."
  2. Guiding Policy: "Our unswerving objective, therefore, must be vĩ đại prevent the use of these missiles against this or any other country, and vĩ đại secure their withdrawal or elimination from the Western Hemisphere."
  3. Action Plans: First among seven numbered steps was the following: "To halt this offensive buildup a strict quarantine on all offensive military equipment under shipment vĩ đại Cuba is being initiated. All ships of any kind bound for Cuba from whatever nation or port will, if found vĩ đại contain cargoes of offensive weapons, be turned back."[14]

Rumelt wrote in 2011 that three important aspects of strategy include "premeditation, the anticipation of others' behavior, and the purposeful design of coordinated actions." He described strategy as solving a design problem, with trade-offs among various elements that must be arranged, adjusted and coordinated, rather kêu ca a plan or choice.[13]

Formulation and implementation[edit]

Strategy typically involves two major processes: formulation and implementation. Formulation involves analyzing the environment or situation, making a diagnosis, and developing guiding policies. It includes such activities as strategic planning and strategic thinking. Implementation refers vĩ đại the action plans taken vĩ đại achieve the goals established by the guiding policy.[6][13]

Bruce Henderson wrote in 1981 that: "Strategy depends upon the ability vĩ đại foresee future consequences of present initiatives." He wrote that the basic requirements for strategy development include, among other factors: 1) extensive knowledge about the environment, market and competitors; 2) ability vĩ đại examine this knowledge as an interactive dynamic system; and 3) the imagination and logic vĩ đại choose between specific alternatives. Henderson wrote that strategy was valuable because of: "finite resources, uncertainty about an adversary's capability and intentions; the irreversible commitment of resources; necessity of coordinating action over time and distance; uncertainty about control of the initiative; and the nature of adversaries' mutual perceptions of each other."[15]

Military theory[edit]

Subordinating the political point of view vĩ đại the military would be absurd, for it is policy that has created war...Policy is the guiding intelligence, and war only the instrument, not vice-versa.

In military theory, strategy is "the utilization during both peace and war, of all of the nation's forces, through large scale, long-range planning and development, vĩ đại ensure security and victory" (Random House Dictionary).[7]

The father of Western modern strategic study, Carl von Clausewitz, defined military strategy as "the employment of battles vĩ đại gain the kết thúc of war." B. H. Liddell Hart's definition put less emphasis on battles, defining strategy as "the art of distributing and applying military means vĩ đại fulfill the ends of policy".[16] Hence, both gave the pre-eminence vĩ đại political aims over military goals. U.S. Naval War College instructor Andrew Wilson defined strategy as the "process by which political purpose is translated into military action."[17] Lawrence Freedman defined strategy as the "art of creating power."[18]

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Eastern military philosophy dates back much further, with examples such as The Art of War by Sun Tzu dated around 500 B.C.[19]

Counterterrorism Strategy[edit]

Because counterterrorism involves the synchronized efforts of numerous competing bureaucratic entities, national governments frequently create overarching counterterrorism strategies at the national level.[20] A national counterterrorism strategy is a government's plan vĩ đại use the instruments of national power vĩ đại neutralize terrorists, their organizations, and their networks in order vĩ đại render them incapable of using violence vĩ đại instill fear and vĩ đại coerce the government or its citizens vĩ đại react in accordance with the terrorists' goals.[20] The United States has had several such strategies in the past, including the United States National Strategy for Counterterrorism (2018);[21] the Obama-era National Strategy for Counterterrorism (2011); and the National Strategy for Combatting Terrorism (2003). There have also been a number of ancillary or supporting plans, such as the năm trước Strategy vĩ đại Counter the Islamic State of Iraq and the Levant, and the năm 2016 Strategic Implementation Plan for Empowering Local Partners vĩ đại Prevent Violent Extremism in the United States.[20] Similarly, the United Kingdom's counterterrorism strategy, CONTEST, seeks "to reduce the risk vĩ đại the UK and its citizens and interests overseas from terrorism, so sánh that people can go about their lives freely and with confidence."[22]

Management theory[edit]

The essence of formulating competitive strategy is relating a company vĩ đại its environment.

Modern business strategy emerged as a field of study and practice in the 1960s; prior vĩ đại that time, the words "strategy" and "competition" rarely appeared in the most prominent management literature.[24][25] Alfred Chandler wrote in 1962 that: "Strategy is the determination of the basic long-term goals of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals."[26] Michael Porter defined strategy in 1980 as the "...broad formula for how a business is going vĩ đại compete, what its goals should be, and what policies will be needed vĩ đại carry out those goals" and the "...combination of the ends (goals) for which the firm is striving and the means (policies) by which it is seeking vĩ đại get there."[23]

Henry Mintzberg described five definitions of strategy in 1998:

  • Strategy as plan – a directed course of action vĩ đại achieve an intended mix of goals; similar vĩ đại the strategic planning concept;
  • Strategy as pattern – a consistent pattern of past behavior, with a strategy realized over time rather kêu ca planned or intended. Where the realized pattern was different from the intent, he referred vĩ đại the strategy as emergent;
  • Strategy as position – locating brands, products, or companies within the market, based on the conceptual framework of consumers or other stakeholders; a strategy determined primarily by factors outside the firm;
  • Strategy as ploy – a specific maneuver intended vĩ đại outwit a competitor; and
  • Strategy as perspective – executing strategy based on a "theory of the business" or natural extension of the mindset or ideological perspective of the organization.[27]

Game theory[edit]

In game theory, a strategy refers vĩ đại the rules that a player uses vĩ đại choose between the available actionable options. Every player in a non-trivial game has a mix of possible strategies vĩ đại use when choosing what moves vĩ đại make.

A strategy may recursively look ahead and consider what actions can happen in each contingent state of the game—e.g. if the player takes action 1, then that presents the opponent with a certain situation, which might be good or bad, whereas if the player takes action 2 then the opponents will be presented with a different situation, and in each case the choices they make will determine their own future situation.

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Strategies in game theory may be random (mixed) or deterministic (pure). Pure strategies can be thought of as a special case of mixed strategies, in which only probabilities 0 or 1 are assigned vĩ đại actions.

See also[edit]

  • Concept Driven Strategy
  • Consultant
  • Odds algorithm (Odds strategy)
  • Sports strategy
  • Strategy game
  • Strategic management
  • Strategy pattern
  • Strategic planning
  • Strategist
  • Strategy Markup Language
  • Time management
  • U.S. Army Strategist

Further reading[edit]

  • Burgelman, James. Strategy is Destiny (2002): Strategy Is Destiny: How Strategy-Making Shapes a Company's Future
  • Freedman, Lawrence. Strategy: A History (2013): Strategy: A History 1st Edition
  • Heuser, Beatrice. The Evolution of Strategy (2010): The Evolution of Strategy: Thinking War from Antiquity vĩ đại the Present
  • Kvint, Vladimir. Strategy for the Global Market: Theory and Practical Applications (2016): Excerpt from Google Books


  1. ^ στρατηγία, Henry George Liddell, Robert Scott, A Greek-English Lexicon, on Perseus
  2. ^ Wragg, David W. (1973). A Dictionary of Aviation (first ed.). Osprey. p. 251. ISBN 9780850451634.
  3. ^ Freedman, Lawrence (2023). Strategy. Oxford University Press. ISBN 978-0-19-932515-3.
  4. ^ a b Freedman, Lawrence (2013). Strategy. Oxford University Press. ISBN 978-0-19-932515-3.
  5. ^ Simeone, Luca (3 July 2020). "Characterizing Strategic Design Processes in Relation vĩ đại Definitions of Strategy from Military, Business and Management Studies" (PDF). The Design Journal. 23 (4): 515–534. doi:10.1080/14606925.2020.1758472. S2CID 218922359.
  6. ^ a b Mintzberg, Henry and, Quinn, James Brian (1996). The Strategy Process: Concepts, Contexts, Cases. Prentice Hall. ISBN 978-0-132-340304.{{cite book}}: CS1 maint: multiple names: authors list (link)
  7. ^ a b Henry Mintzberg (May 1978). "Patterns in Strategy Formation" (PDF). Management Science. 24 (9): 934–48. doi:10.1287/mnsc.24.9.934. S2CID 154086210. Archived from the original (PDF) on 19 October 2013. Retrieved 31 August 2012.
  8. ^ Henrik von Scheel and Prof Mark von Rosing. Importance of a Business Model (pp. 23–54). Applying real-world BPM in an SAP environment. ISBN 978-1-59229-877-8
  9. ^ Kvint, Vladimir (2009). The Global Emerging Market: Strategic Management and Economics. Routeledge. ISBN 9780203882917. the global emerging market.
  10. ^ Stacey, R. D. (1995). "The science of complexity – an alter-native perspective for strategic change processes". Strategic Management Journal. 16 (6): 477–95. doi:10.1002/smj.4250160606. S2CID 16794111.
  11. ^ Terra, L. A. A.; Passador, J. L. (2016). "Symbiotic Dynamic: The Strategic Problem from the Perspective of Complexity". Systems Research and Behavioral Science. 33 (2): 235–48. doi:10.1002/sres.2379.
  12. ^ Morin, E. (2005). Introduction à la pensée complexe. Paris: Éditionsdu Seuil.
  13. ^ a b c Rumelt, Richard Phường. (2011). Good Strategy/Bad Strategy. Crown Business. ISBN 978-0-307-88623-1.
  14. ^ "American Rhetoric: John F. Kennedy – Cuban Missile Crisis Address vĩ đại the Nation".
  15. ^ Henderson, Bruce (1 January 1981). "The Concept of Strategy". Boston Consulting Group. Retrieved 18 April 2014.
  16. ^ Liddell Hart, B. H. Strategy London: Faber, 1967 (2nd rev ed.) p. 321
  17. ^ Wilson, Andrew (2012). Masters of War: History's Greatest Strategic Thinkers. The Teaching Company.
  18. ^ Freedman, Lawrence. (2 September 2013). Strategy : a history. Oxford. ISBN 9780199349906. OCLC 858282187.{{cite book}}: CS1 maint: location missing publisher (link)
  19. ^ Giles, Lionel The Art of War by Sun Tzu. Special Edition Books. 2007.
  20. ^ a b c Stigall, Dan E.; Miller, Chris; Donnatucci, Lauren (7 October 2019). "The 2018 U.S. National Strategy for Counterterrorism: A Synoptic Overview". American University National Security Law Brief. Washington DC. SSRN 3466967.
  21. ^ "2018 U.S. National Strategy for Counterterrorism" (PDF). October 2018 – via National Archives.
  22. ^ "Counter-terrorism strategy (CONTEST) 2018". GOV.UK. Retrieved 20 October 2019.
  23. ^ a b Porter, Michael E. (1980). Competitive Strategy. Free Press. ISBN 978-0-684-84148-9.
  24. ^ Kiechel, Walter (2010). The Lords of Strategy. Harvard Business Press. ISBN 978-1-59139-782-3.
  25. ^ Ghemawat, Pankaj (Spring 2002). "Competition and Business Strategy in Historical Perspective". Business History Review. 76 (1): 37–74. doi:10.2307/4127751. JSTOR 4127751. SSRN 264528.
  26. ^ Chandler, Alfred Strategy and Structure: Chapters in the history of industrial enterprise, Doubleday, Thành Phố New York, 1962.
  27. ^ Mintzberg, H. Ahlstrand, B. and Lampel, J. Strategy Safari : A Guided Tour Through the Wilds of Strategic Management, The Free Press, Thành Phố New York, 1998.

External links[edit]

Look up strategy in Wiktionary, the không tính tiền dictionary.